Mobile Broadband Spending Up 40% Compared To 2009

Mobile Broadband Spend Up 40%

A new study published today reveals that spending on monthly mobile broadband services has increased 40% since 2009.

The Mobile Broadband Study 2010 published by Nokia Siemens Networks has attributed this increase to increased use of mobile broadband among existing customers and higher penetration of the service in market segments with more disposable income.

The large amount of mobile broadband bundles and subsidised offers available for laptops and netbooks have also been attributed to the increase in mobile broadband spending.

“The study highlights that demand for mobile broadband is rapidly increasing due to its potential to deliver the connected experience people want, wherever they are,” said Beppe Donagemma, head of West & South Europe, Nokia Siemens Networks. “However, the quality of experience needs to improve to increase adoption. Operators need to prepare their networks to handle future volume and data traffic types to sustain mobile broadband growth.”

The study also reveals that the majority of mobile broadband users in France, Germany, Spain and the UK are disappointed with their current broadband service and seek faster data speeds and improved network coverage.

The majority of users also said they would be interested in LTE as a preferred next step for improved broadband.

Almost a third of users said they intend to spend more time accessing the Internet via mobile broadband (31%), while a quarter of non-mobile broadband users expressed interest in taking it up.

The study also found that around 80% of mobile broadband users accessed the Internet with a mobile broadband connection from home.
According to the study, about half of the mobile broadband subscribers use mobile broadband on the go, and one in five fixed broadband users are looking to move to mobile broadband.

This highlights that mobility remains an important aspect in Internet consumption, says NSN.